Clive’s —
Brand identity & packaging

Project images

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Project information

A much-loved characterful brand built on a meaningful platform. Initial rebrand led to a 43% rise in sales, and continues to evolve, supporting a passionate fan base.

Clive’s is an organic bakery producing premium quality handmade vegetarian, vegan and gluten-free products available from specialist retailers throughout the UK and Ireland. Their recipes are influenced by culinary traditions from around the globe.

New products provide an opportunity to evolve the brand’s direction, the bold and graphic style giving the brand its own distinctive identity to engage with a new generation 
of health conscious consumers.