Falmouth Exeter Plus —
Brand development

Project images

Falmouth Exeter Plus Falmouth Exeter Plus Falmouth Exeter Plus Falmouth Exeter Plus Falmouth Exeter Plus Falmouth Exeter Plus Falmouth Exeter Plus Falmouth Exeter Plus Falmouth Exeter Plus

Project information

Creating a service delivery organisation to support the new Tremough Campus, a joint venture between Falmouth University and the University of Exeter. Strategy, name, brand identity and guidelines.

Just as the client was a partnership, so was the team that we formed to complete an exhaustive list of requirements, working with long-time collaborators Spy and Prize.

The flexible identity plays a subtle role on Campus, touching every aspect of the student journey without ever seeking to assert itself too strongly. A wide range of applications were visualised as part of the brand guidelines, including workwear, environmental graphics and apps.