Fontsmith —
FS Emeric launch campaign

“Having spent over 2 years designing FS Emeric, to call me protective would be an understatement. I needed a creative team who would challenge me and reward my faith in them with something remarkable. Believe in have delivered on every front.”

Phil Garnham is Fontsmith's type design director and FS Emeric is one of the company's most important new commercial typeface releases to date. We were appointed to develop the launch campaign which includes this beautifully printed and finished type specimen booklet — mailed to the global design community.

The finished booklet is Fontsmith’s most ambitious yet, and demonstrates a range of brand applications for print, digital, identity, signage and packaging. The design is kept intentionally pure, focusing on the characteristics and strengths of the typeface at every level, allowing designers to visualise how it may exist through their own work.