The objectives of the poster series were threefold. Firstly to celebrate the diversity of the work that Fontsmith’s customers create using their typefaces. Secondly, to generate significant coverage in the major design press, both printed and online and through social media. Thirdly to drive sales of FS Emeric by giving posters to early purchasers during the launch period.
Our official poster was mailed to major clients and key industry figures, and the launch campaign was heavily promoted in the world's biggest design blogs and publications, including Creative Review, Process Journal, The Drum, Collate, Design Taxi and It's Nice That.
The entire poster series was screen printed by Dan Mather in London